Sunday, June 7, 2009

Singapore Airlines Economy Meal Trays

I'd be curious to find out if the Singapore Airlines economy meal tray could be stripped down without affecting passenger satisfaction. There are several items on the meal tray I hardly, if ever, use. Salt and pepper. Butter. Evaporated milk. The nasty crackers that seem to come with most meals. The cheese. The toothpick.

I've no idea what happens to these unused items when the tray gets cleared, but I suspect they all get binned.

Could these items (or at least the most commonly unused ones - don't know what % of passengers use/do not use these or other items) be provided on an on-request basis?

Though of course airlines - and SIA in particular - are no dumb cookies and the meal service process has probably been through countless iterations of streamlining and refinement.

Worth a thought though.

Postscript 14 October 2009 - On a few recent trips on Singapore Airlines, I noticed that crew have stopped offering wine during the economy meal service. Interestingly, I failed to ask for a glass - or even notice this - on several occassions. Could this be done for all those little meal amenities I mention above? i.e. if these little extras are taken away, will people notice, and if they do, will it negatively impact their overall meal experience? After all, I was surprised that wine wasn't explicitly offered, but I wouldn't mind so long as it is available upon request.

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