Saw something on Facebook today from my friend Olivia Choong, who runs a Sustainable PR company (funnily enough I think the company is very creatively called Sustainable PR) - "Unfortunately, they didn't include my criticism of H&M as a fast fashion brand, and even if they are the largest buyers of organic cotton, that we can't keep having new clothing at this rate because it is not sustainable".
Which goes to the heart of the problem.. rationalising need. After all, 10 organic t-shirts, eco-friendly as they may be (relative to a regular cotton t-shirt) is still, 10 t-shirts.
So yes, rationalising need and reducing waste - something that we should all try to do. Olivia's comment made me think about something I read in Jim Roger's Adverture Capitalist (for those of you who haven't read it, in summary he and his wife pimp out a Mercedes SLK and drive round the world) - "I knew instantly when I walked through my door that I wanted to simplify my life. I wanted to clean out the stables of clutter and junk. I wanted never to buy anything again."
Which goes to the heart of the problem.. rationalising need. After all, 10 organic t-shirts, eco-friendly as they may be (relative to a regular cotton t-shirt) is still, 10 t-shirts.
So yes, rationalising need and reducing waste - something that we should all try to do. Olivia's comment made me think about something I read in Jim Roger's Adverture Capitalist (for those of you who haven't read it, in summary he and his wife pimp out a Mercedes SLK and drive round the world) - "I knew instantly when I walked through my door that I wanted to simplify my life. I wanted to clean out the stables of clutter and junk. I wanted never to buy anything again."
